lantheus
Despite its 60+ year history, Lantheus never fully built out its brand. As a diagnostic and therapeutic company, they protect people’s health at every level. Their new tagline (Find. Fight. Follow.) highlights how they uncover diseases, work to treat an inform care plans and follow up to ensure people remain in good health. For the logo, we came up with an “L” that represent a shield, doubling down on their unwavering support of patients in the fight against serious diseases.
website
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Getting employees to buy into the new brand was crucial to Lantheus’ success. We expanded FFF and added in even more personal elements by emphasizing the role that the team plays in helping people decide how to move forward and spend their time. In addition, we let them know that they aren’t just team members—they’re moment makers for the people they serve.
internal campaign
pylarify brochue
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lantheus hcp one pager
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